Consumer Understanding

From the Inside Out

Powerful marketing starts with deep understanding of consumer needs and drives.  We answer our clients’ burning questions from the inside out, as if from consumers’ own minds and hearts.

  • Who are they really?
  • What are their deepest beliefs and values?
  • What do they do, and why?
  • What are the social and emotional drivers of brand choice?

We know that consumers’ emotional connections are central–but often operate unconsciously.  So we are always looking skeptically, endeavoring to expose the deeply held truth behind the mask.