Every project is customized. We use proven tools and shape them to answer your burning questions, with the right balance between knowledge and information… and intuition and inspiration.

Signature tools we use:

  • Traditional and non-traditional group discussion… with a higher level of execution and insight
  • 1:1 interviews with consumers, stakeholders, professionals
  • Online groups, bulletin boards, communities
  • Digital diaries and homework
  • Perceptual mapping
  • Image selection, storytelling, free association, and other proprietary projective techniques