Our Services Include…
Traditional and non-traditional qualitative research
- focus groups, small groups, dyads/triads, one-on-ones
- at facilities, in situ (on location, in home), online
- with all audiences: consumers, professionals, experts, opinion leaders, internal stakeholders
- U.S. and global project management, implementation, and analysis
- using range of techniques: direct and indirect questioning, projective tools/tasks (homework, storytelling, image selection, personification, guided imagery)
Market analysis
- situation analysis, competitive intelligence-gathering, competitive assessment
- target audience analysis and segmentation
- trend spotting
Positioning and strategy development
- positioning analysis, concept writing/refinement
- identifying attitudinal and behavioral segments and bringing the segments to life
- brand architecture
Team building and facilitation
- workshops, ideation, inspiring brand teams and the creative process
Report writing
- organizing the learning, extracting meaning and significance